THE Play Tennis Initiative - a USTA Collaboration

The Play Tennis Initiative is a cutting edge tennis participation and retention program that is coordinated by the Excellence Tennis Foundation. In partnership with the Western and SouthernOpen, we have introduced over 300 kids to the sport of tennis in the first summer. 

The program is free, and players  receive a player package that includes a shirt, racquet, towel and grounds pass to Kids' Day. The goal of the program is to "attract, engage and retain" new tennis players in Grades 1-6. Players will be introduced in a 4 day camp program at the Pro Event, then be able to do a free 6 week continuation program at area clubs.